How the Fitness Industry Talks to Women

Flirty Girl Fitness. Bad Kitty Sassy Fitness. Yoga Booty Ballet. It is enough to make your head spin. What do all of these “fitness classes” have in common? “Extertainment“. As a fitness manager once told me when I was teaching cycle classes, “You are here to entertain.” Actually, I’m not. I’m sorry, but if you […]